09 Mar '18, 12am

Google is Developing Web Standards for Instant Loading Non-AMP Content by @MattGSouthern

Google is Developing Web Standards for Instant Loading Non-AMP Content by @MattGSouthern

Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain areas of Google Search, such as the Top Stories carousel. Malte Ubl, Tech Lead for the AMP Project at Google, states: ”Based on what we learned from AMP, we now feel ready to take the next step and work to support more instant-loading content not based on AMP technology…” In addition to this future set of web standards, Google intends to continue investing strongly in developing AMP in the areas of: Engaging storytelling experiences with AMP Stories Dynamic email JavaScript in AMP E-commerce Deep integrations between platforms and content...

Full article: https://www.searchenginejournal.com/google-developing-web...

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