12 Feb '13, 8pm

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel , which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads. Now, that might be because we're being forced to watch the ads more, but the facts remain, we're watching more ads and that's a good thing, because content creators need the money and brands need the exposure. Let's take a look at some charts and graphs explaining these increases and where they are coming from. Hat tip to our friends at VideoNuze . Freewheel's Video Monetization Report Freewheel's key findings include: The amount of professional, rights-managed video online increased , with total video views seeing an uptick of 23% year-over-year. Video ad volume went up 47%, with long-form content (defined as 20 minutes or more) seeing an average of 9....

Full article: http://www.reelseo.com/video-ad-loads-completion-record-i...

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