08 Mar '18, 6pm

How to evolve your marketing in a voice-first world

How to evolve your marketing in a voice-first world

In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report from Invoca, you’ll find: Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world. Insights from a survey of over 1,000 US consumers using voice assistants. New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year. Visit Digital Marke...

Full article: https://searchengineland.com/evolve-marketing-voice-first...

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