08 Mar '18, 3pm

The Role of AI and Automation in Paid Search [PODCAST]

The Role of AI and Automation in Paid Search [PODCAST]

https://media.blubrry.com/marketingnerds/p/content.blubrry.com/marketingnerds/EP144-Search-Engine-Nerds-Frederick-Vallaeys.mp3 Podcast: Download Subscribe: Apple Podcasts | Android | RSS Top PPC experts view artificial intelligence (AI) as among the top trends to watch out for in paid search marketing this year. While AI offers a wide range of exciting developments in the search industry, it also brings about new changes that some practitioners may find intimidating. In this Search Engine Nerds episode, I interviewed Frederick Vallaeys , co-founder of Optmyzr, to discuss the role that AI plays in paid search. Vallaeys, who previously worked at Google for 10 years and served as an AdWords Evangelist, also explains how paid search automation can help PPC managers efficiently improve their campaigns today and beyond. Why do you think automation is growing at the rate it is? F...

Full article: https://www.searchenginejournal.com/ai-automation-paid-se...

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