08 Mar '18, 3pm

The Fifth AdWords Match Type: Phrase Match Modifier by @iansherk

The Fifth AdWords Match Type: Phrase Match Modifier by @iansherk

Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single keyword like these people ? It can be frustrating when you want the reach of BMM, but the control of Phrase Match. Here is what one user had to say : I am trying to create a keyword pattern that will match the following searches … london to paris by bus bus from london to paris … but not the following searches (opposite travel direction) … paris to london by bus bus from paris to london I imagine using a keyword like the following, but I don’t thinks this is allowed: “london to paris” +bus This user was disappointed to hear that: You cannot use different match types within the same keywords, The best approach would be to use exact match type with all combinations possible of this query. The search terms report can be a useful tool. A few years ago, I was also frustrated that I couldn’t use Ph...

Full article: https://www.searchenginejournal.com/adwords-phrase-match-...

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