08 Mar '18, 4pm

ClickZ Buyers Guide | Bid management platform review: Kenshoo

The role of a bid management platform has changed significantly over the past decade, in line with the increasing sophistication of the digital media industry. Although the foundations of a successful paid media management platform remain rooted in the effective spending of AdWords budgets, the modern marketer also requires support for social media advertising, attribution modeling, and cross-channel strategy.

Full article: https://searchenginewatch.com/2018/03/08/clickz-buyers-gu...

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