08 Mar '18, 3pm

Searcher Task Accomplishment: How to Take a 'Goal-First' Approach

Searcher Task Accomplishment: How to Take a 'Goal-First' Approach

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX . It’s about understanding what your user is trying to achieve when they come to search, rather than looking solely at the search term they use. In this post, we’ll explore what STA is and how to flip it on its head for more effective STA marketing. What Is Searcher Task Accomplishment? Rand Fishkin did an awesome job of describing this in a Whiteboard Friday . STA centers on seeing the user’s end goal; if they search for [how to get a book published], they want to know how to do that. Simple, right? It’s about knowing the user’s reason for searching, not just what they type in the search box. Fishkin also goes into a bi...

Full article: https://www.searchenginejournal.com/goal-first-searcher-t...

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