07 Mar '18, 4pm

The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits

The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits

Campaign – understand what campaigns are performing to sales goals and invest more budget into the right campaigns and pull back on the underperformers. Ad set (social) – understand what audiences are performing well (or not). You can then use this to test other similar audiences and push budgets accordingly. Ad – identify what type of creative or messaging is pushing performance. This will help you in additional creative testing and message development. Keyword – get down to the most granular level in search: understanding what keywords are driving the most qualified users

Full article: https://searchenginewatch.com/2018/03/07/the-2018-guide-t...

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