12 Feb '13, 5pm

How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing

How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing

We’ve all seen those one-and-done link building campaigns. Maybe even some of us have had clients push for them. They never work. It’s like Matthew McConaughey’s abs. Do you really believe that he only goes to the gym for a two-month stint to maintain those perfect pectorals? Doubtful. Why do people think that SEO, and in particular link building, is the same way? Let Me Tell You A Story We knew a guy. This guy had a company, a company where 3/10th of their new business comes in during January. Needless to say, January is an important month. For years, this company was doing all the right stuff. Content was flowing, tweets were tweeting, posts were posting, links were linking: You get the picture. Then, things changed. They stopped posting to their blog. They post to Facebook, but never with links back to their website. Tweets became automatically syndicated from the non-u...

Full article: http://searchengineland.com/how-5-years-of-doing-the-righ...

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