07 Mar '18, 2pm

A forward-looking history of link building

High quality content. Creating those killer articles for people to reference becomes even more important. Now you aren’t just hustling for a link, but for the reputation of your entire brand. Guest blogs . Not only do they offer great content, these blogs hold a good amount of weight. This is because you can guest post without ever needing to link. As long as your brand is mentioned, you will get Google’s attention. Social media mentions. Having your name pop up on social media is crucial. This has been known for a long time, even outside of SEO, but mentioning a Facebook page that shares your brand’s name can signal Google for both at the same time. This compounds with the positive social engagement you’ll receive.

Full article: https://searchenginewatch.com/2018/03/07/a-forward-lookin...

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