07 Mar '18, 3am

Optimize your search, Facebook and display targeting with call analytics

Optimize your search, Facebook and display targeting with call analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if they aren’t also targeting people based on how they want to convert. If your business values inbound calls, you can use data on those callers to target audiences that want to call you across search, Facebook and display. Download this new e-book from DialogTech to learn how to increase conversions, acquire more customers and eliminate wasted ad spend by showing audiences relevant ad campaigns tailored to generate a qualified inbound call. Visit Digital Marketing Depot to download “Optimize Your Search, Facebook, and Display Targeting with Call Analytics.” About The Author D...

Full article: https://searchengineland.com/optimize-search-facebook-dis...

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