06 Mar '18, 8pm

Clues in Google's Mobile SERPs Test

Clues in Google's Mobile SERPs Test

A few weeks ago I noticed a search results test. Tests can reveal the direction Google aspires to take in a mobile first world. It’s likely not a snapshot of the future of search. But it may reveal what concerns Google about a mobile first search environment. And this should be of concern to anyone who relies on Google. Note the prominent links to Weather, Sports, Entertainment, and Eat & Drink. Those links are dictated by Mobile First design considerations. What are Google’s Top Mobile Priorities? What are the underlying concerns are that lead to Google’s design considerations? While the screenshots may not make it to a SERP near you, the underlying concerns may manifest in other ways. The above screenshot is of a test Google recently ran for a new SERP design. The screenshot was taken on a desktop computer. Yet although this test was displaying on a desktop, the design c...

Full article: https://www.searchenginejournal.com/google-mobile-first/2...

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