12 Feb '13, 3pm

How To Write Compelling Content For A Boring Industry

Over the last few years, content marketing has found its place as an essential piece of the inbound marketing puzzle. And while writing can come easily to some of us, for others, it may be a difficult task to grasp. It may seem especially hard to those looking to extend their online presence but feel they are leaders in an extremely boring industry or do not know what to write about. But just because an industry may be perceived as “boring” doesn’t mean that it can’t participate in, and reap the benefits of, good content marketing. If you feel you don’t know what to write or think you have such a boring industry that no one would want to read about it, follow along as we discuss how to write compelling content for a boring industry.

Full article: http://www.seo.com/blog/how-to-write-compelling-content-f...

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