06 Mar '18, 4pm

30 questions to ask that so-called PPC 'expert' before hiring him/her

is based on three things: keyword, ad text and landing page relevance. To maintain the highest score possible, it’s best to use fewer keywords and use smaller, targeted ad groups. That way, we can write more targeted copy that will more likely find its niche. PPC experts should be very familiar with Quality Scores, how they work and how to improve yours . (And sometimes, you may not want to focus on Quality Score

Full article: https://searchengineland.com/30-questions-to-ask-that-so-...

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