06 Mar '18, 2pm

Inside the judging chamber: 21 tips for crafting impressive awards submissions

Inside the judging chamber: 21 tips for crafting impressive awards submissions

Skipping over crucial details – or leaving details out entirely. When a link profile grows by 300%+ throughout a campaign, but there was nothing in the summary about an outreach plan for link acquisition … it looks a bit like the results of the campaign were not necessarily from the tactics, work, ingenuity, etc. but merely from buying links. – Michelle Robbins Padding their discussions, using marketing jargon or bloated writing. I’d also like to see less self-congratulation. – Greg Sterling Using language like world-class, best-in-class, etc to define your campaign. Talk specific numbers and results. Using flowery language to build-up the campaign takes away from actual/quantifiable results. (In other words, let the numbers speak for themselves.) – Amy Gesenhues Giving us URLs to look at supporting materials or data elsewhere. I would like to see all the information, supp...

Full article: https://searchengineland.com/inside-judging-chamber-21-ti...

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