06 Mar '18, 2pm

Machine Learning in AdWords: How & When to Use Smart Bidding by @dangilbertppc

What a momentous year 2017 was for the evolution of machine learning in PPC . Google added in-market audiences for search as well as two new bidding strategies (maximize clicks and maximize conversions), introduced predicted click-through rate and optimized ad rotation to AdWords, and launched Google Attribution. Machine learning is the future of search, without a doubt. As Google’s supply of data expands, and their AI research continues to make progress, we can only expect the quality of their machine-learning driven features to improve. The present is a more complicated matter. Advertisers need to decide between Google’s automation, adopting a manual approach, or using alternative automation to achieve the best results. There is a whole load of machine learning features to be discussed in relation to this: Dynamic Search Ads, Universal App Campaigns, Google Attribution, ...

Full article: https://www.searchenginejournal.com/machine-learning-adwo...

Tweets

#MachineLearning in #PPC: How and When to use s...

searchenginejournal.com 06 Mar '18, 11pm

What a momentous year 2017 was for the evolution of machine learning in PPC . Google added in-market audiences for search ...

4 Ways Smart Home Tech Can Maximize Your Energy Use #care2

4 Ways Smart Home Tech Can Maximize Your Energy...

care2.com 06 Mar '18, 5pm

In today’s technology-centric environment, many energy-conscious types are looking for new ways to become more responsible...

From planning to partnerships: What's driving s...

greenbiz.com 06 Mar '18, 9am

While there is growing global interest in smart city applications, there are also significant challenges in scaling implem...

These smart sneakers can order pizza and pause TV

These smart sneakers can order pizza and pause TV

mashable.com 06 Mar '18, 11pm

These smart sneakers can order pizza and pause TV Share on Facebook Share on Twitter Ray White 23 minutes ago 'Pie Tops II...

Do you know which countries are the global lead...

infineon.com 05 Mar '18, 9am

Up to now, most companies have used Industry 4.0 technology to make their production operations faster and cheaper or to r...

via @cleantechnica

via @cleantechnica

cleantechnica.com 12 Mar '18, 12am

about the reluctance motor, we must first refresh our memories about how Tesla’s legacy 3-phase AC induction motor works (...

The Weekly Measure: Smart Bidding, Facebook Vid...

verticalmeasures.com 09 Mar '18, 3pm

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketi...

Elephants learning to secretly migrate at night and chat about safety

Elephants learning to secretly migrate at night...

treehugger.com 05 Mar '18, 7pm

We may be killing them at an abysmal rate, but these smart and social creatures seem to have a plan. The elephant situatio...

The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits

The 2018 guide to B2B sales, Part 3: Use CRM da...

searchenginewatch.com 07 Mar '18, 4pm

Campaign – understand what campaigns are performing to sales goals and invest more budget into the right campaigns and pul...

5 advanced Google AdWords features to enhance your PPC

5 advanced Google AdWords features to enhance y...

searchenginewatch.com 14 Mar '18, 5pm

For Display campaigns, you can create a custom intent audience using in-market keywords – simply entering keywords and URL...

It’s Time to Start Doing S.M.A.R.T. SEO https://t.co/9pWRR0KaWn

It’s Time to Start Doing S.M.A.R.T. SEO https:/...

seo.com 10 Mar '18, 7am

A lot of people make some pretty serious resolutions at the beginning of the year. Unfortunately, most of us have given up...

Google AdWords Custom Columns On Keyword & Ad Level

Google AdWords Custom Columns On Keyword & Ad L...

seroundtable.com 12 Mar '18, 12pm

Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom colu...

Should you use your retirement account to fund your business?

Should you use your retirement account to fund ...

godaddy.com 12 Mar '18, 8pm

Many entrepreneurs report that getting financing for a new startup business is more difficult than ever before, especially...

Safe manufacture and use of nanotechnology gets a boost

Safe manufacture and use of nanotechnology gets...

treehugger.com 06 Mar '18, 11am

They're everywhere. Nanoparticles are added to your underwear , in your skin-care products , and even featured at the 2018...