06 Mar '18, 1pm

Survey Review: What’s Your Biggest Challenge With Content? via @VerticalMeasure https://t.co/2UuY2DKYfr

Survey Review: What’s Your Biggest Challenge With Content? via @VerticalMeasure https://t.co/2UuY2DKYfr

Your Content Production Process is a Mess – or Nonexistent Respondents to ClearVoice’s survey cited content production – from coming up with ideas to editing and publishing content – as a top challenge with content. It is hard to come up with fresh ideas, especially when you’ve been churning out content for several years. I mean, how many times can an HVAC company write “Tips for saving on heating costs during winter”? I asked Megan Krause, content manager at Vertical Measures, “What do you do when you run out of fresh ideas for a client?”

Full article: http://www.verticalmeasures.com/content/whats-your-bigges...

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