06 Mar '18, 6am

via @SEMrush @sejournal

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. Optimizing your ROI is an endless process when it comes to PPC. There’s always room for testing, experimenting, and fine-tuning. But sometimes you just can’t see the forest for the trees. You run so many activities that they eventually start cannibalizing each other. Three of the most frequent types of mistakes are: Geotargeting mistakes. Keyword grouping mistakes. Organic vs. paid keyword mistakes. Luckily SEMrush is here to help. 1. Geotargeting Overlap Local PPC is an evergreen advertising technique. Many advertisers think it’s relevant only for local businesses, but it’s not; you should keep the local data in mind even when you advertise online products and services not connected to any location. Our recent study revealed that even in industries like online educat...

Full article: https://www.searchenginejournal.com/ppc-cannibalizing-tra...

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