05 Mar '18, 5pm

Get inside your customer's head: A guide to writing irresistible calls to action

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call to action in your ads. This is particularly important for paid search advertisers in situations where you can’t include imagery to convince people to use your business. To get online searchers to act, you are completely dependent on your paid search copy, including that all-important CTA. But how do you create the right text ad CTA? Should you go with an old standby like “Click Here!,” “Buy Now!” or “Sign Up Today!” or something more specific, like “Get Your Free Consultation Today!”? The answer is… it depends. As with any online marketing campaign, picking the right paid...

Full article: https://searchengineland.com/getting-inside-your-customer...

Tweets

How to get more Google customer reviews

How to get more Google customer reviews

godaddy.com 07 Mar '18, 1pm

Have you ever been in a situation where you have to immediately know, go, do, or buy? At Google, these are called micro-mo...

Get inside your customer’s head: A guide to wri...

searchengineland.com 11 Mar '18, 12am

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking col...

Global Head of Customer Service job at Datesmit...

startupjobs.asia 05 Mar '18, 12pm

Datesmtih is a subsidary of Paktor, a well known company from Singapore ! Paktor was founded with the mission of connectin...

Here's how to get involved:

sneakerfreaker.com 04 Mar '18, 12pm

Careful not to let demand extend supply, adidas are delivering more Prophere cushion for your feet to push in. Three colou...

Climate Action Makes (Business) Sense for U.S. Utilities

Climate Action Makes (Business) Sense for U.S. ...

nrdc.org 05 Mar '18, 8am

Michigan’s DTE Energy recently pledged to reduce carbon pollution by more than 80 percent by 2050. Another Michigan utilit...

7 online tools to rustle up business: A compreh...

godaddy.com 07 Mar '18, 1pm

Lock in the website’s purpose. Hint: this isn’t just letting people know about you. Why, though? If you want people to kno...

Get ready for new @Instagram features.

hypebeast.com 05 Mar '18, 11pm

Thanks to some digital sleuthing, one of the hidden features of Instagram ‘s Stories is a secret no more. Hidden in the ap...

I've just posted a new blog: It’s All in the He...

willrunlonger.com 06 Mar '18, 1am

To achieve a personal record at something you’ve put your heart and soul into is, as any runner will tell you, an incredib...

Utilities Can Learn From Amazon’s Obsession With Customer Experience https://t.co/ZVIQVBJunQ

Utilities Can Learn From Amazon’s Obsession Wit...

greentechmedia.com 06 Mar '18, 3pm

Amazon's analytical approach to understanding the customer allowed it to move beyond books and dominate the retail space. ...

How to get a machinery loan for your manufacturing company or startup - The Garage

How to get a machinery loan for your manufactur...

godaddy.com 07 Mar '18, 1pm

In terms of financing a machine, you want to make sure you have a serious discussion with the financial advisor to your bu...

Google: How to Get New Content Indexed Fast by @martinibuster

Google: How to Get New Content Indexed Fast by ...

searchenginejournal.com 07 Mar '18, 5pm

In a Webmaster Hangout, Google’s John Mueller made comments discouraging the use of Google Search Console’s URL Submit Too...