05 Mar '18, 1pm

The Hidden Opportunity for E-commerce Websites in Google Images by @rajnijjer

Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer ; only 3 percent never do. When it comes to shopping online, product images create a positive experience for potential customers. Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty, resulting in improved conversion and lower return rates. Google Images search share is approximately 26 percent of overall search, according to Jumpshot and Moz . Optimized product images can drive new customer acquisition for e-commerce websites. A recent Google Images change is an opportunity to acquire new quality traffic. Google Images: What Changed? Google partnered with Getty Images to create a new search results experience for Google Images users. As result of this partnership, Google anno...

Full article: https://www.searchenginejournal.com/ecommerce-websites-go...

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