05 Mar '18, 12pm

Google: There Is Always Risk Of Losing Rankings When Moving A Site

Site moves and domain or URL changes can be scary, nerve wracking, dangerous and risky. Even Google's John Mueller said on Twitter that "there's never a guarantee that the site will perform exactly the same on a different domain." But there are many SEOs and webmasters who have experience doing site migrations and know how to handle it to mitigate the risk. "Moving a website almost always results in temporary fluctuations that settle down fairly soon," John also said. There is a checklist, Google them, of things you should be aware of when doing site moves from an SEO perspective and beyond. As long as you follow those steps to a T and don't miss anything, you should be fine in the long run. Of course, if you miss something critical, fixing the issue down the road can be hard and complex - although some fixes are not too bad. I should note, when migrating from HTTP to HTTP...

Full article: https://www.seroundtable.com/google-risk-lost-rankings-mo...

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