05 Mar '18, 12pm

Boost Your Content Reach & Engagement: Why, Where, When & How [Webinar] by @A_Ninofranco

Boost Your Content Reach & Engagement: Why, Where, When & How [Webinar] by @A_Ninofranco

Many organizations now know that producing content is an important aspect of marketing. Content production is exploding in a wide range of industries – and with significant results. According to a CMI study, 85 percent of B2B marketers attribute their organization’s increase in overall success to content creation. Generating high-quality content that customers want and need should definitely be a fundamental part of your marketing strategy. However, there’s one mistake that some brands still make nowadays: assuming that just churning out content is enough. Sad to say, it is not. SiriusDecisions has previously reported that 60 percent of all B2B content today “sits unused.” They are never used, viewed, or downloaded. Such a waste! Amplifying Content Is Just as Important as Creating It Let’s face it: Content is king. But only if audiences can find it. And ideally, they shoul...

Full article: https://www.searchenginejournal.com/boost-content-reach-e...

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