05 Mar '18, 8am

8 Rules of A/B Testing – The Art in Marketing Science | Search Engine Watch https://t.co/maPkrKGe1K

One of the most common mistakes with A/B testing is to look at multiple success metrics and decide which one is the important one after the test ended. This is like saying to a basketball team that they lost the game because they had fewer steals even though they had more points.

Full article: https://searchenginewatch.com/sew/how-to/2196754/8-rules-...

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