05 Mar '18, 2am

Are you ready for the attribution changes coming to Google #AdWords?

Linear model. With this, every touch point that contributed to the conversion gets the same score. The first click gets the same amount of credit as the last click. Google seems to apply very partial credit in some cases, as little as 0.1 of a conversion. Does this mean there were potentially ten interactions by that user? Or does Google apply some weighting, even with the linear model? Google’s documentation on this isn’t extensive. This model is useful for any company that wants to sprinkle as much credit as possible around to any keyword that had a role in the user’s consideration process towards a conversion, so they can reduce the number of uninformative “zeroes” in the conversion stats. This can be especially important when we’re dealing with highly relevant, but low volume, long-tail phrases. Time decay model. With this, the touchpoints closest in time to the sale o...

Full article: https://searchengineland.com/are-you-ready-for-the-attrib...

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Are you ready for the attribution changes comin...

searchengineland.com 04 Mar '18, 5pm

Linear model. With this, every touch point that contributed to the conversion gets the same score. The first click gets th...

Are you ready for the attribution changes comin...

searchengineland.com 03 Mar '18, 6pm

Linear model. With this, every touch point that contributed to the conversion gets the same score. The first click gets th...

Are you ready for the attribution changes comin...

searchengineland.com 02 Mar '18, 3pm

Linear model. With this, every touch point that contributed to the conversion gets the same score. The first click gets th...

Are you ready for the attribution changes comin...

searchengineland.com 16 Mar '18, 5pm

Linear model. With this, every touch point that contributed to the conversion gets the same score. The first click gets th...

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