04 Mar '18, 11pm

Everything you need to know about the Google Chrome ad blocker

High quality, relevant ads are always going to perform better than those shouting to get a user’s attention. Marketers should leverage all targeting options to put the right ad in front of the right person. Ads should also reflect the user’s frame of mind when they are on that platform. There isn’t a one-size fits all approach for in-stream video on Facebook, Instagram Stories and display ads on a website. In short, digital advertisers should let user engagement, relevance, and ad quality be their guide.

Full article: https://searchenginewatch.com/2018/02/15/everything-you-n...

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