04 Mar '18, 12pm

Poor Site Search Can Shred #ux (and Your Bottom Line

16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An additional 18% of websites provide no useful results when the user types just a single character wrong in the product’s name. 70% of ecommerce sites require users to search by the exact verbiage the website uses , failing to return relevant products for, say, “blow dryer” if “hair dryer” is typed, or “multifunction printer” if “all-in-one printer” is typed. Searches with symbols and abbreviations are not supported by 60% of ecommerce websites . For example, the websites do not map the double quotation mark (often substituted for the double prime symbol: ″) or “in” to “inch.” Autocomplete suggestions are found on 82% of ecommerce websites . While some implementations greatly enhance the search experience, 36% of implementations do more...

Full article: https://www.buzzmaven.com/sitesearchanalytics/

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