03 Mar '18, 5pm

Own Your Audience - Don’t Rent It | Vertical Measures https://t.co/H6edIiBRnT

Own Your Audience - Don’t Rent It | Vertical Measures https://t.co/H6edIiBRnT

The goal is to use marketing tools and techniques to turn that initial engagement into a true asset for your company. Building your own audience can be achieved through many channels, both paid and organic. Channels like traditional media, digital advertising, publishing your own content, organic search results, social media marketing, webinars, and industry events. How your owned audience becomes your company’s most valued asset As mentioned above, most of your marketing money is spent on renting an audience – sometimes for just a second or two. However, if you can turn that investment into your own audience, you’re well on your way to building a significant asset for your organization. In fact, according to a Salesforce and LinkedIn study , the average B2B company has a database of 50,000 individuals and spends an average of $150 to acquire a single email address. This m...

Full article: http://www.verticalmeasures.com/content-marketing-2/own-y...

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