03 Mar '18, 4pm

A must-read for digital marketers on Google's mobile-first SERP changes

A must-read for digital marketers on Google's mobile-first SERP changes

Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images. This search display update is a dramatic step away from how Google displays search results. The change is apparently part of an evolving mobile first version of Google. The new breadcrumb SERPs are distinguished by the breadcrumb navigational elements and the ability to swipe the carousel of images. Redefinition of Google’s Mobile First Index Google has been transitioning to a mobile first index and this has been commonly understood to mean that Google will favor sites that render well in mobile devices, per Google’s own announcements . Google has also been transitioning to new ways of displaying information that are appropriate for mobile devices. The breadcrumb SERPs appear to be a part of t...

Full article: https://www.searchenginejournal.com/breadcrumb-serps/2396...

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