02 Mar '18, 7pm

The Do’s and Don’ts of Reporting SEO to Clients: https://t.co/lt8MtPpiW5

The Do’s and Don’ts of Reporting SEO to Clients: https://t.co/lt8MtPpiW5

Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into account when reporting SEO. You may find a choice client or two that are interested in (and understands) the data and jargon that we toss around in our daily SEO lives, but the vast majority won’t. Their eyes are going to glaze over if you hand them reports that are filled to the brim with charts and heavy spoonfuls of data. As time goes on, they’ll only become more and more overwhelmed if you keep handing them a tome of numbers and not outline actual ROI. The SEO reports you create need to convey real value that your client(s) can understand and im...

Full article: https://authoritylabs.com/blog/dos-donts-reporting-seo-cl...

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