02 Mar '18, 3pm

Yelp offers new ad customization to advertisers

Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the ability to select which photos and reviews they would like to feature in their ad, we’re providing a unique tool that leverages the voice of a customer to promote their business. Based on our initial tests, businesses owners and marketers are loving the increased controls of Custom Ads. We’ve already seen 30% of new advertisers using this feature. If advertisers are uncertain about which photos or reviews to use, Yelp explains that a machine learning algorithm can do it for them, increasing the likelihood of user response and clicks. ...

Full article: https://searchengineland.com/yelp-offers-new-ad-customiza...

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Yelp offers new ad customization to advertisers

Yelp offers new ad customization to advertisers

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