28 Feb '18, 6pm

Unit economics: The foundation of a good SEM campaign

Unit economics: The foundation of a good SEM campaign

What’s the marginal contribution to the business originating from extra search, social or display media? Despite nearly all online media being auctioned off in near real-time, many larger organizations like to fix their spend by channel or category. This isn’t often the right strategy. To have a conversation about where the media dollars should be allocated, estimate the marginal cost of the next KPI unit in search, social and display. Yes, you’ll need to address all the intricacies of the interaction effects between other media and search, but PPC search is very inelastic (small changes in bidding often don’t result in position and volume change, whereas in display, depending on whether it’s retargeted or otherwise targeted, the ability to “buy your KPI” may be easier. Should we just add budget or take from another channel when we find opportunities? If you could buy doll...

Full article: https://searchengineland.com/unit-economics-the-foundatio...

Tweets

Neelofa Digugurkan Dari Senarai Ikon Wanita Neg...

rotikaya.com 05 Mar '18, 4am

Walaupun sudah membuat permohonan maaf secara terbuka, nama Neelofa masih tidak lekang dari buah mulut netizen selepas maj...

Steph Curry partners with Obama Foundation on c...

espn.com 28 Feb '18, 8pm

Facebook Twitter Facebook Messenger Pinterest Email print comment Golden State Warriors All-Star Stephen Curry has partner...

SEO vs SEM: What's the Difference?

SEO vs SEM: What's the Difference?

searchengineguide.com 23 Feb '18, 6pm

Tweet Are you having trouble distinguishing between SEO vs SEM? It can be tough to understand. Keep reading to learn the d...

Here’s how good the #ncaaindoorchampionships we...

trackandfieldnews.com 11 Mar '18, 2am

Awesome Collection Of Broken Records At The NCAA WORLD RECORDS (2) Men's 400 Meters: Michael Norman, Southern California, ...

US concentrates Somalian air campaign around Jilib | FDD's Long War Journal

US concentrates Somalian air campaign around Ji...

longwarjournal.org 28 Feb '18, 5am

US forces launched a strike yesterday that killed two members of Shabaab, al Qaeda’s branch in Somalia and East Africa, an...

Tag Heuer pulls campaign after tragedy strikes

Tag Heuer pulls campaign after tragedy strikes

luxurydaily.com 05 Mar '18, 9pm

{"ct":"0rwdeN4+euIqL4\/yBgMQOzXBQRLetp6CR9l6aVpUsF+D2R81xdD9KaZ2TAiUyXKL+ZaeUW1\/D2OZd5nKUkUhF5\/b6bpKbG6WgK\/DT1iTCYnImoU...

Fairtrade Foundation urges Commonwealth to step up sustainable development action

Fairtrade Foundation urges Commonwealth to step...

businessgreen.com 26 Feb '18, 12am

The Fairtrade Foundation will today mark the start of Fairtrade Fortnight with a call for Commonwealth leaders to revamp t...

Vintage: it's not all good.

Vintage: it's not all good.

hodinkee.com 02 Mar '18, 4pm

Now in the interests of balance (and because there is a non-zero chance that the former owners and design team of Precimax...

Savvy Investor(s) looking for enbloc potential ...

srx.com.sg 02 Mar '18, 5pm

New Exclusive listing at Springdale 3BR for Sale! !! URGENT SALE !! 1st Sun open house (4/3/18) 1-3pm. *Price Can Reduced ...

New: Finding Good Bargains this Lunar New Year

propwise.sg 26 Feb '18, 2pm

By Property Soul (guest contributor) Still remember my 2014 blog post “Finding great bargains in a Chinese New Year fair ”...