28 Feb '18, 3pm

7 Insights You Can Unlock From Every Relevant SERP by @boggles

7 Insights You Can Unlock From Every Relevant SERP by @boggles

Look closely at the “People Also Search For” functionality in the Knowledge Graph and how it differs for brand searches. If you sell insurance and the list of “also search for brands” are real estate brokers or financial advisors, there is a fundamental misunderstanding with what Google thinks you are versus what you are. I like to use this cluster of “associated brands” as a key guide to the growing (hopefully) eminence of the brand in the “right neighborhood.” Keep in mind this topic is far more technical than summarized herein, and if you wish to learn more check out Bill Slawski’s recent article describing how geography comes into play . Also, the inclusion of social media chiclets (icons) in the Knowledge Graph is a result of branding SEO combined with increasing the authority of your social media pages. If you want to own the whole list of (ideally) seven organic res...

Full article: https://www.searchenginejournal.com/search-tips-serps/239...

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