28 Feb '18, 2pm

10 Tips on How to Compete When CPCs Are Super High by @christijolson

As search has evolved over the last decade, so too have the marketers and brands participating in the search auction – and as the people managing search have gotten savvier they’ve also become more competitive. Competition isn’t necessarily a bad thing, it keeps us on our toes and reinforces the mantra “always be testing” so that our campaigns are in tip-top shape and we stay at the front of the crowd. However, competition also means that in some verticals the stakes are high along with the average cost per click (CPCs) – marketers need to pay attention to the details to outmaneuver the competition and maintain profitability. So how do you stay competitive? Read on. What Are Some of the Most Competitive Verticals? Before we get into the tips on how to stay on top of your search game, let’s look at which verticals and keywords were some of the most competitive in the last y...

Full article: https://www.searchenginejournal.com/competitive-verticals...

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