28 Feb '18, 1pm

AI in Content Marketing: 3 Frequently Asked Questions

Discover what’s hidden: There are vast amounts of data available that marketers can leverage to perfect customer experiences. AI helps make sense of this information at a deep level, from understanding the sentiment of documents or the quality of images. Harnessing the power of AI in content marketing can help identify and refine what’s needed in seconds instead of days. Accelerate what’s slow: There are many tasks marketers do every day that are tedious and time-consuming. AI uses self-learning algorithms to speed these tasks up – driving greater efficiency and effectiveness. Asset tagging is a great example. This task sucks up a lot of time, but AI has the power to insert content-based metadata for thousands of images in seconds – a process that otherwise would have required hours. Decide when something matters: AI can help marketers make quick decisions to ensure the be...

Full article: https://www.searchenginejournal.com/artificial-intelligen...

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