28 Feb '18, 10am

Panic About Unofficial Google Updates

Panic About Unofficial Google Updates

Google has a habit of not confirming updates to their algorithm even though web publishers see that the search result are changing. Is Google purposely hiding what they are doing in order to protect their algorithm? I have collected evidence that arguably shows there is an answer to explain why Google denies something is going on when publishers insist nothing unusual is happening. Facts Point to Updates Every time there is an unofficial update, there are generally four symptoms that seemingly indicate an update is happening: SERP weather reports indicate ranking changes eCommerce retailers testify to ranking changes Black hat affiliate publishers report lost rankings SEO professionals publish reports of possible quality issues affected by the rankings Those are four signs that an update to Google’s algorithm has happened. Yet in almost every one of those so-called “Phanto...

Full article: https://www.searchenginejournal.com/google-updates/240507/

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