11 Feb '13, 3pm

LinkedIn Can Teach Facebook a Few Things About Being a Publicly Traded Social Media Company

That would certainly be typical of what Facebook has done in the past, buy companies that would add to Facebook’s talent pool. But rather than simply scooping up LinkedIn, why not take the lessons of success and run with them? LinkedIn has an advertising model that is generating serious revenue for the company. They have also created a paid premium account system for business users that has seen steady and reliable growth in usage. They are making in-roads on the international front, like in China, where Facebook cannot seem to get more than a toe-hold. Finally, LinkedIn has created tools for a specialized niche, and recruiters love them for it.

Full article: http://www.searchenginejournal.com/linkedin-can-teach-fac...

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