26 Feb '18, 8pm

Nerdsplaining And How To Avoid It

There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute course on quality score, natural language processing, and Google’s profit motive. After the first two minutes, you’ll wish you had a sledgehammer. SEO: I DARE YOU to ask about ranking factors. I F–KING DARE YOU. I’ll treat you to a detailed explanation about distance from perfect, the amygdala, word vectors, and why John Meuller is one of the good guys. Add a whiteboard and poof. That’s twelve hours you’ll never get back. Canonicalization: I already wrote a three-part blog post about this. ’nuff said. Social Media: Easy. Dunbar’s Number. It only takes about five...

Full article: https://www.portent.com/blog/internet-marketing/nerdsplai...

Tweets

Avoid big problems with #BigData in four smart ...

energydigital.com 26 Feb '18, 7am

Define clear business objectives - As your company prepares to begin collecting and analyzing data, you must first define ...

How to avoid an outbound link penalty from Google

searchengineland.com 03 Mar '18, 6pm

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you...

How to Avoid SEO Disaster During a Website Rede...

searchenginejournal.com 21 Feb '18, 3pm

Redesigning a website or migrating to a new CMS takes a lot of planning and hard work. It can also be disastrous if you do...

5 Ways to Avoid Keyword Cannibalization

5 Ways to Avoid Keyword Cannibalization

searchengineguide.com 09 Mar '18, 5pm

Conversion - Why focus on having multiple pages if one page converts better? Focus your efforts on one of these pages inst...