26 Feb '18, 6pm

Google's Featured Snippets: The Roundup of Most Recent Stats and Studies

~12.29% of search queries had featured snippets in their pool of data Featured snippet are stealing clicks from the #1 ranking result. 30.9% of featured snippets rank #1. And still, the vast majority of them rank in the top 10 Google doesn't seem to be featuring pages with most backlinks. To be clear: backlinks might not be the metric Google is looking at to feature pages BUT backlinks do help in obtaining top 10 positions , so backlinks do indirectly help to get featured furthermore (and most importantly), we don't really know how Google is using backlinks to measure a web page authority. In the study, the number of backlinks is considered but we well know that the number of backlinks is probably not the signal Google is looking at The vast majority of featured snippets are triggered by long-tail keywords

Full article: https://www.searchenginepeople.com/blog/googles-featured-...

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