26 Feb '18, 6pm

Google Confirms

Google Confirms

A web publisher submitted a question centering on whether duplicate articles, presumably stolen content, can have a negative effect on a website. There is a lot of anecdotal evidence that stolen content can negatively affect a sites rankings. Google’s John Mueller confirmed in a webmaster hangout that there are “edge” cases that do in fact affect a sites rankings. Can Stolen Content Affect Site Ranking? There are numerous discussions in Google’s Webmaster Help forums complaining about content thieves that are outranking the original publisher. Sometimes the content thieves may be outranking the original site for small snippets of content, but not necessarily for actual keywords that people use. Google’s John Mueller confirmed that there are “edge cases” in which stolen content may negatively affect a site. While that may give the impression that the stolen content is outra...

Full article: https://www.searchenginejournal.com/content-theft/239773/

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