26 Feb '18, 7am

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began emailing customers taking advantage of the integrations that support for those direct imports will end as of March 20, 2018, Sales & Orders reported Wednesday. A copy of one of the emails received by Sales & Orders says that Google is ending the partnerships “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.” For those currently direct-u...

Full article: https://searchengineland.com/google-dropping-merchant-cen...

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