25 Feb '18, 10pm

Storytelling is about getting your customer excited about what you have to sell

Absolut Vodka recently published a commercial with what looks like their employees naked, under the pretext that “they’ve got nothing to hide”. But we hide our genitals for a reason. We hide them because we have evolved and become more selective, smarter. If alcohol truly had nothing to hide, they would put images of drunk people doing bad things, along with the ones of people having fun. They would put more emphasis on the “drink responsibly” thing. They would sponsor or build new detox centers. Now that, in my opinion, would bring your brand trust.

Full article: https://cognitiveseo.com/blog/17499/seo-for-boring-niches/#6

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