25 Feb '18, 7pm

Best Practices For Using #Influencer Promo Codes @michaelquoc

With tracking links, the influencer’s discount is connected to a unique URL. The benefit of using tracking links over promo codes alone is that they help you monitor both traffic and conversions using Google Analytics, regardless of which channel the influencer promoted you on. For example, if an influencer is sending you a bunch of traffic, but you’re not seeing sales, the issue may be with your product or checkout process. Using a promo code alone would not provide such insights since you would not see any sales, and therefore you might wrongly assume that the influencer campaign isn’t working.

Full article: https://www.polepositionmarketing.com/emp/influencer-prom...

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