25 Feb '18, 4pm

Welcome to Heather Laudan Clark to the ranks of Buzzmaven's Google Certified Partners!

We are able to reduce the wasted spend from 75%+ to below 15% in 3–4 months in almost all cases. This means that 85–90% of the budget is going towards high-intent search phrases worthy of their ad spend, completely changing the ROI dynamic. While some of the processes are technical, other parts involve stakeholder conversations, particularly with the sales and customer support teams who can help you connect the dots between what looks like a good lead and how you need to adjust your Adwords campaigns. Solid optimization tactics informed by salespeople, customer support experts and strategic marketing team will let you win in the hyper-competitive PPC marketplace. Here are the basic ways to reduce waste: Intent-focused campaign structure, including theme-specific adgroups. Most campaigns have a horrible structure. Build retargeting campaigns around the long-sales-cycle of B...

Full article: https://www.buzzmaven.com/seo-ppc-digital-marketing-solut...

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