25 Feb '18, 4pm

How To Measure Content Success With Google Analytics

Scroll Depth – Incrementing scroll depth by % allows for a content consumption KPI that informs knowledge of how many users even see a certain amount of the content. A trigger for Scroll Depth was recently added within Google Tag Manager, and Simo Ahava has a great tutorial on the topic . Additionally, you can use anchor points on a page to determine how many users reached a specific section. Engagement – Ah, the enigma that is engagement. Using an event timer on a page to listen for user interaction is a very solid metric when compared to an “Avg. Time on Page” metric, which is inherently misleading. Simo Ahava also has an excellent article on configuring a custom metric for engagement . Video Engagement – How effective is that video you spent hours working on? Do people even watch it? It’s easy to puke data and share metrics like the number of plays, but what if no one c...

Full article: https://www.wpromote.com/blog/measure-content-success-goo...

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