25 Feb '18, 4pm

Google EU shopping rivals complain antitrust remedies aren’t working https://t.co/3MXyobZKK5

In the wake of the European Commission’s $2.7 billion antitrust fine against Google last year, the company opened up product listing ads (PLAs) to rival comparison shopping services. It also pledged to operate Google Shopping as though it were a stand-alone entity and to provide “equal treatment” for rivals. Implementing that program resulted in a number of changes to the auction and shopping ads in search results. However, rivals such as Kelkoo, among others, have been complaining these measures haven’t worked and that their competitive positions have deteriorated. Google’s shopping comparison rivals now formally seek additional concessions and have complained to the European Commission, which is reviewing their complaints and seeking information from Google to assess the efficacy of its remedies. Data and analysis released earlier this week by Searchmetrics appear to sup...

Full article: https://searchengineland.com/google-eu-shopping-rivals-co...

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