25 Feb '18, 10am

The Need for Authenticity: Customer Engagement & Content Marketing

In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity Via Content Conversions drive revenue. Engagement drives conversions. And authenticity drives engagement. If you were to draw it out on a chart, it would look like this: Authenticity > Engagement > Conversions > Revenue While most businesses know they need to engage their customers to drive conversions and revenue, very few fully appreciate the importance of authenticity and the role it plays in connecting with the modern customer. But when you study the data and analyze the trends, it’s actually pretty obvious. According to this inf...

Full article: https://www.searchenginepeople.com/blog/need-authenticity...

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The Need for Authenticity: Customer Engagement & Content Marketing

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