24 Feb '18, 7pm

Is SEO right for your business?

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.). 1. Budget This is the first and most common issue we see. The business wants to rank for a given term within a fixed time period for a set budget. Ultimately, you have to survey the landscape; and whether you are a local business or a national business, you must be realistic about what your spend needs to be to effectively move you to where you want to be. Estimating the cost of SEO projec...

Full article: https://searchengineland.com/seo-right-business-257915

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