23 Feb '18, 9pm

The Need for Authenticity: Customer Engagement & Content Marketing

The Need for Authenticity: Customer Engagement & Content Marketing

In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity Via Content Conversions drive revenue. Engagement drives conversions. And authenticity drives engagement. If you were to draw it out on a chart, it would look like this: Authenticity > Engagement > Conversions > Revenue While most businesses know they need to engage their customers to drive conversions and revenue, very few fully appreciate the importance of authenticity and the role it plays in connecting with the modern customer. But when you study the data and analyze the trends, it’s actually pretty obvious. According to this inf...

Full article: https://www.searchenginepeople.com/blog/need-authenticity...

Tweets

The Need for Authenticity: Customer Engagement ...

searchenginepeople.com 25 Feb '18, 10am

In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage custome...

The 3 E’s Of Content Marketing Strategy https://t.co/gZQHButxzQ

The 3 E’s Of Content Marketing Strategy https:/...

authoritylabs.com 24 Feb '18, 11pm

Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, vide...

What is brand marketing?

searchengineland.com 25 Feb '18, 3pm

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo...

Facebook Video Tips: 12 Ideas for More Engagement

searchenginejournal.com 24 Feb '18, 3am

In a world where people see thousands of messages at once – via Facebook, email, online ads, texts, and other outlets – it...

Everything You Need to Know About 5G

spectrum.ieee.org 27 Feb '18, 11am

Beamforming can help massive MIMO arrays make more efficient use of the spectrum around them. The primary challenge for ma...

Facebook Video Tips: 12 Ideas for More Engageme...

searchenginejournal.com 23 Feb '18, 2pm

In a world where people see thousands of messages at once – via Facebook, email, online ads, texts, and other outlets – it...

3 ways to revitalize your digital marketing pro...

searchengineland.com 23 Feb '18, 9pm

Get a fresh set of eyes . Whether it be an agency, a consultant, or a new team member, often a new perspective is needed t...

3 ways to revitalize your digital marketing pro...

searchengineland.com 23 Feb '18, 6pm

Get a fresh set of eyes . Whether it be an agency, a consultant, or a new team member, often a new perspective is needed t...

Writing content for SEO: why it pays to think o...

eurodns.com 27 Feb '18, 6am

.MARKETING is a new domain extension working for small businesses, individuals, press agencies, freelancers, public relati...

Ephemeral Content: Everything Marketers Need to Know by @malleeblue

Ephemeral Content: Everything Marketers Need to...

searchenginejournal.com 22 Feb '18, 2pm

Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing ...

We need nature it does not need us

conservation.org 25 Feb '18, 4am

Today, species are going extinct faster than at any point since the mass extinction of dinosaurs. The expansive collection...

How to Use Content Marketing Tools to Get More YouTube Views

How to Use Content Marketing Tools to Get More ...

searchenginepeople.com 22 Feb '18, 1pm

Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marke...

The Content Monarchy: Who Says "Content is King...

cognitiveseo.com 26 Feb '18, 5am

Content is king not only because it satisfies the people it also makes fortunes and media moguls happy. Just like the peas...

3 ways to revitalize your digital marketing pro...

searchengineland.com 25 Feb '18, 2pm

Get a fresh set of eyes . Whether it be an agency, a consultant, or a new team member, often a new perspective is needed t...

Off-line Marketing with Good, Tagline Domain Na...

sedo.com 25 Feb '18, 6pm

Sedo's Transfer Service provides security and peace of mind that your domain and money are safe. We guarantee 100% securit...