23 Feb '18, 6pm

3 ways to revitalize your digital marketing program

Get a fresh set of eyes . Whether it be an agency, a consultant, or a new team member, often a new perspective is needed to identify opportunities and create impactful tests. Internal stakeholders can be blinded by personal attachment to work they have done. They can be biased by past results or be too close to the business to be able to view things through the lens of a prospect. Getting an impartial voice in the mix can help limit these pitfalls and ensure you are testing the right things to move toward success. Ensure you have the right resource managing your UX strategy . UX requires a unique skill set. Not only does someone need to be analytically minded, they must be a creative problem solver. Additionally, this person needs to be highly scientific when it comes to testing and not let their own personal bias and opinions color their thinking. That’s one tall order! W...

Full article: https://searchengineland.com/3-ways-revitalize-digital-ma...

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