21 Feb '18, 6pm

How to Create a Team-based Content Calendar

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams. Instead of wrapping your team around a calendar, build a calendar around your team You should create editorial calendars based on your team’s strengths and weaknesses: Subject matter expertise, writing specialties, efficiency, and skill. Sure, you hire based on what you want to create. But smart planners start by asking, “What resources do I know I can get? What additional resources do I need to complete the work? How will I close that gap??” That way you create an achievable calendar, not a thrill ride. We should also have a single, co...

Full article: https://www.portent.com/blog/content-strategy/team-conten...

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